Tyler Wendling
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Wendling & Boyd: The Blog

Wendling & Boyd: The Blog 

Love Local 2: FISHER + BAKER

Hey guys!

With rebranding the blog/website, I'm going to focus on food but also am going to be posting more about the makers movement on here. With seeing the great response that I got from the Greenhouse Mercantile post, I knew I needed to continue this series. So today, without further ado, here's one of my favorite up and coming companies. 

FISHER + BAKER - OUTFIT THE EVERYDAY

Fisher + Baker is a classical designed men's clothing store. With releasing there line of clothes in the near future I decided to reach out and to see if they wanted to work together. When we followed each other, I couldn't keep my eyes off of their feed. The look-book that they released on the website is absolutely stunning and It makes me want to start styling their clothes. 

Here's a little more about Fisher + Baker:

"Every single day is important. At Fisher + Baker we believe this. Whether today is spent knee-deep in paperwork or a trout stream, it’s your day and you’re prepared to own it. That’s why we make products that are designed to help you do just that. At Fisher + Baker, we make classically styled apparel for men that’s just as comfortable in the office or a social setting as it is paddling a wooden canoe. Because if you are going to take on the challenge of each day, you have to be prepared for whatever it holds.
We think you shouldn’t have to dress down to gear up. Fisher + Baker garments are manufactured using best in class technical materials and advanced textile processes. The result? Something that was thought to be impossible; timeless style paired with incredible performance.
Anyone who’s been on this planet for a few revolutions knows that it’s the details that make all the difference. That’s why when you’re wearing a Fisher + Baker garment, you notice. You notice that the zipper is angled to match the articulation of your elbow. You notice the pocket is constructed so it won’t give way today, tomorrow, or even in 20 years. You notice that ultrasuede can help keep your hands warm and your glasses clean. What you won’t notice is anything extraneous, gimmicky or overly trendy. That’s a promise.
Not everyone can be a craftsman. It takes passion, determination and extreme attention to detail. Fisher + Baker Founder Greg Horvitz exemplifies these qualities and instills them into everything Fisher + Baker. The name Fisher + Baker itself is a reference to Greg’s love for these pastimes and a reminder that every pursuit deserves your full focus and energy.
We believe nature is our greatest resource and we should invest in it. This is is why we support Wilderness Inquiry, an organization whose mission so closely aligns with our own. Wilderness Inquiry provides access, inclusion and opportunity for people of all ages, backgrounds and abilities to experience nature. From canoe trips on urban waterways to excursions into the world's most pristine wilderness. At Fisher + Baker our love of nature and community is present in everything we do, and helping to foster that appreciation in others is equally important. 

I love their categories on their "Our Story" page. For an example- "A firm handshake between form and function". Now how innovative is that? As a designer, I sort of geeked out as I was reading their story. It honestly just rolls off of the tongue. 

So all together, Fisher + Baker's clothes are for the everyday living and for the people who preserve an outdoorsy lifestyle but still having a functional yet clean design. (Still geeking out) 

Let's get into some pictures shall we? 

The idea behind styling a product is to make the viewer want the product. I think these photos do that. And I think the photographer who did Fisher+Baker's photos, truly emanated the lifestyle of an outdoorsmen but still there's this versatility of where these can be styled in the city. My personal style is still rustic compared to the suite wearing businessmen of the city, so I think these are universal towards any living situation.  

If you guys want to to know more about Fisher + Baker and to keep up on their release, signup for their newsletter and put my name down as who referred you so we can spread the word about this company! Click HERE for the link. Also! Give them a follow on their social media 

FACEBOOK

INSTAGRAM

I hope you guys have an awesome Monday, I definitely need a cup of coffee this morning!

I'll see you guys in the next couple of days! I have lots to post this week!

-Ty