MCA Chicago - Rebrand / Integrated Branding Campaign

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The Museum of Contemporary Art of Chicago aka The MCA of Chicago is a museum that focuses on making contemporary art accessible to everyone. With a large focus on the community and their educational programs, their current brand seemed to be disconnected. This rebrand brings a warmer and an accepting tone to the it’s viewers throughout the color palette, the website that easy to navigate and the whimsical yet functional touchpoints are small but still carry the brand values throughout.

 
 
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