MCA Chicago - Rebrand / Integrated Branding Campaign

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The Museum of Contemporary Art of Chicago aka The MCA of Chicago is a museum that focuses on making contemporary art accessible to everyone. With a large focus on the community and their educational programs, their current brand seemed to be disconnected. This rebrand brings a warmer and an accepting tone to the it’s viewers throughout the color palette, the website that easy to navigate and the whimsical
yet functional touch-points are small but still carry the brand
values throughout.

 
 
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