MCA Chicago - Rebrand / Integrated Branding Campaign


The Museum of Contemporary Art of Chicago aka The MCA of Chicago is a museum that focuses on making contemporary art accessible to everyone. With a large focus on the community and their educational programs, their current brand seemed to be disconnected. This rebrand brings a warmer and an accepting tone to the it’s viewers throughout the color palette, the website that easy to navigate and the whimsical yet functional touch-points are small but still carry the brand values throughout.