Take Flyte - Advertising Campaign
Take Flyte is a non-profit organization that helps low-income schools with study abroad trips. They focus on helping teachers plan trips along with helping teenagers from ages 14-18 to achieve their dreams of travel. The goal of the campaign is to communicate Flyte’s intentions and their willingness to help students achieve their travel dreams. With an alpaca spokesperson, the campaign features a light-hearted personality that is acceptable to the target audience of teenagers. Utilizing travel puns furthers the connectivity to the target audience as well.