With enjoying the art of the coffee break, Cabin Boy Coffee was created to embody that art. As a lover of storytelling and space design, Cabin Boy embodies the warmth and hearth that can be perpetuated in a local coffee shop. Creating a pseudo story for Cabin Boy, it would be located in Old Saybrook, Connecticut and would always welcome any sailor, seafaring folk, and everyone far and in between who loves coffee. The strategy behind this campaign is to embody the warmth that grabbing coffee with friends or family can eternalize. With the location being in Connecticut, I kept the style nautical, simple, and whimsical to connect the space with the town of Old Saybrook.